The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Copenhagen on 12 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Copenhagen and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Denmark’s best-performing omnichannel player as part of the awards ceremony.
what to expect
- Learn from leading omnichannel brands
Hear directly from leaders at GANT, IKEA, Magasin, Hunkemöller, KIKO Milano, Pandora and Whiteaway as they share how they translate omnichannel, data and AI into real business impact. - See how AI is reshaping the customer journey
For the first time, AI is assessed as a standalone discipline, evaluating how well companies translate AI into real customer value across visibility, natural language experiences, and AI-driven service and guided selling. - Assess your own performance on the spot
Get exclusive access to your omnichannel benchmark and pinpoint where you’re underperforming across the journey – and what it takes to get ahead of your competitors. - Understand what it takes to lead the next era of omnichannel commerce
Get a clear view of the trends, capability shifts and competitive moves defining omnichannel performance in 2026 – and what they mean for your business.
12 May, 2026
10.00-16.30
Werkstatt, Refshalevej 167A, 1432 København
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from GANT, IKEA, Magasin, Hunkemöller, KIKO Milano, Pandora and Whiteaway – sharing how they approach omnichannel in practice, from CRM, personalisation and loyalty to operating models, AI and technical transformation.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Torje Ingebretsen, Omnichannel Retail Specialist at Google and Jonas Olalla Sylvest, Senior Director, CX & Design – CRM & Loyalty, IMPACT Commerce
11:35 – Short break
Coffee, commerce & conversations.
12:00 – Precision & Pace at Scale: Inside GANT’s Transformation to a Global Brand-First DTC presence
Presented by Samuel Holst, Global Brand Leadership at Gant
How does a heritage brand with a presence in 70+ markets and over €1.3 billion in system-wide sales reorganise its entire global ecosystem in less than a year? Samuel provides a rare, transparent look into GANT’s radical digital transformation. Moving beyond standard e-commerce, they will detail the three strategic pillars used to transition GANT from a wholesale-heavy model to a Direct-to-Consumer (DTC) leader. Discover how they navigated the complexity of a 600-store retail network to merge premium branded experiences with a new omnichannel loyalty program, and the organisational grit required to deliver a “Digital Flagship” in just 11 months. This is a masterclass in maintaining brand integrity while executing high-velocity digital change.
12:25 – Strategy and Use Cases: The Whiteaway Group Approach to Agentic Omnichannel Retail
Presented by Jesper Hald Johansen, CEO at Whiteaway Group
How does a leader in the high-complexity appliances market balance a large-scale physical franchise network with the rise of automated commerce? Jonas gives insights into the executive responsibility of guiding a multi-brand business through the next evolution of retail. Moving beyond technical implementation, Jonas explains how AI has become a central boardroom theme – empowering the business to refine its omnichannel model. He shares how Whiteaway Group is managing the transition from search-based discovery to proactive, agentic shopping and how this shift is already transforming customer service and operational efficiency across their digital platforms and Skousen franchise stores. Discover why the next 12 months will be defined by AI acting as a strategic partner to the customer, rather than just a reactive tool.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – From Tech Blocker to Business Builder: How Hunkemöller Consolidated 12 Applications into One Unified Engine
Presented by Jan-Willem van Setten, Enterprise Architect at Hunkemöller
Is your technology stack driving your growth or is it holding it hostage? Jan-Willem gives insights into the radical transformation of one of Europe’s leading lingerie brands. Facing a “FrankenStack” of fragmented legacy systems where batch files took 23:59 hours to run, and testing was a constant struggle, Jan-Willem led the bold move to replace 12 disconnected applications with a single, unified commerce platform. Moving beyond the traditional RFP process, Jan-Willem shares the “no-nonsense” reality of Hunkemöller’s five-phase migration. He gives insights into the organisational shift required to turn tech from a source of fragility into a springboard for AI. Explore the honest pros and cons of going “bold and rogue” in vendor selection, the strategy for avoiding vendor lock-in, and how simplifying the architecture has fundamentally repositioned IT as a driver of business value and omnichannel excellence.
13:55 – The Department Store Discipline: How Magasin du Nord Leverages “Goodie Universet” to Drive 2.8B+ in Omnichannel Revenue
Presented by Thor Palmhøj, Marketing Director at Magasin
How does a 150-year-old icon drive record revenues in a digital-first market? Thor shares the strategic core behind Denmark’s crown jewel of retail. With revenue surpassing DKK 2.8 billion, Magasin is proving that heritage is a force multiplier when paired with a data-driven mindset. Thor explores the evolution of “Goodie Universe,” a loyalty ecosystem with over a million members that bridges the iconic flagship halls with the digital journey. He shares how Magasin uses AI as a transcending boardroom theme to personalise a multi-brand platform, turning 150 years of history into a future-ready competitive edge. Discover how the specialised “department store discipline” is being redefined to own the customer relationship for the next century.
14:20 – Short break
Coffee, commerce & conversations.
14:45 – Fireside chat: Balancing omnichannel, AI, and real business outcomes
15:10 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Denmark.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
